Why we made SoftBreeze
Clay-based litters are most loved by cats because they appeal to their natural instincts. The problem is finding a clay-based litter that performs well across all important areas a cat litter should—not just one or two.
Clay-based cat litter should clump well, produce little dust, manage odors, and feel exceptionally soft on the cat's paws. When we couldn't find a litter that lived up in all areas, we took to the lab!
The impact of improvement
After three years of development, our vision for SoftBreeze litter was finally a reality. It delivers superior clumping, outstanding dust control, and next-level odor protection with our ZenScent Probiotic Shield. Most importantly, though, our cats absolutely love using it.